Loxo's published pricing starts at $169 per user per month on the Basic plan, with a free tier limited to one user and two higher tiers (Professional and Enterprise) that require custom quotes. For a five-person recruiting team, that Basic plan alone runs $10,140 per year before factoring in contact credits, integrations, or the reported 5% annual price increases that multiple reviewers flag on Capterra.
This guide breaks down every Loxo cost component - tiers, credits, hidden fees, and contract terms - then compares Loxo against six alternatives so you can see where your recruiting budget goes furthest.
TL;DR: Loxo offers four tiers: Free ($0, 1 user), Basic ($169/user/mo), Professional (custom), and Enterprise (custom). The Basic plan costs a 5-recruiter team $10,140/year, and users report 5% annual price hikes. Flat-rate alternatives like Pin ($149/mo for a full team) cost a fraction at scale.
What Are Loxo's Current Plans and Prices?
Loxo structures its pricing across four tiers, but only one has a published dollar amount. The rest require a sales conversation. Here's what each plan includes based on Loxo's pricing page and verified review data from G2 (4.6 stars, 161 reviews) and Capterra (4.6/5.0, 128 reviews).
| Plan | Price | Users | Key Features |
|---|---|---|---|
| Free | $0/mo | 1 | ATS, Recruiting CRM, Chrome extension, unlimited jobs |
| Basic | $169/user/mo | Multiple | Sales CRM, job board posting, dashboards, analytics, resume parsing |
| Professional | Custom quote | Multiple | Loxo Source (unlimited), AI Notetaker, AI agents, omnichannel outreach, 250 contact credits/user/mo, client portal |
| Enterprise | Custom quote | Multiple | Dedicated account manager, HCM/ATS integrations, custom credits, SSO, SAML, SOC 2 Type II |
A note on pricing discrepancies: Some third-party sites list Loxo's Basic plan at $109/user/month. That figure likely reflects annual billing discounts (Loxo offers 10-20% off for annual commitments). The $169 figure comes directly from Loxo's own pricing page and represents the standard published rate.
The free tier works for solo recruiters testing the platform, but the single-user cap means any growing team hits the $169/user paywall quickly. And the features that most agencies actually need - AI sourcing, automated outreach, client portals - sit behind the custom-quote Professional tier.
What's Included in Each Tier?
Free plan: You get core ATS functionality, a basic recruiting CRM, the Loxo Boost Chrome extension, and unlimited job postings. It's genuinely useful for a solo recruiter managing a handful of requisitions. The 7-day Professional trial gives you a window into what the paid tiers offer, though that's a narrow evaluation period for a recruiting platform.
Basic plan ($169/user/mo): This is where most small teams start. It adds multi-user access, a Sales CRM module for business development, job board distribution, custom dashboards, analytics, and resume parsing. Technical support is included. However, the Basic plan does not include Loxo Source (their AI sourcing database), omnichannel outreach automation, or client portal features - those sit in the Professional tier.
Professional plan (custom quote): This tier unlocks the features agencies typically buy Loxo for: unlimited Loxo Source access, natural language candidate search, AI Notetaker for interview summaries, AI agents, omnichannel outreach automation, account-based prospecting, 250 contact credits per user per month, a client portal, and client report generation. The parent/child instance setup supports multi-client agency workflows. Because pricing isn't published, expect quotes to vary significantly based on team size and contract length.
Enterprise plan (custom quote): Adds a dedicated account manager, HCM and ATS integrations, custom contact-finding credit allocations, SSO and SAML authentication, and SOC 2 Type II compliance reporting. Enterprise is built for larger organizations that require security certifications and custom AI configurations. Like Professional, you'll need to speak with sales for pricing.
How Much Does Loxo Actually Cost Per Year?
Per-user pricing compounds fast. According to SHRM's 2025 Recruiting Benchmarking Report, the average U.S. cost per hire has climbed to roughly $4,700-$4,800. That means every dollar in your recruiting tech stack needs to earn its keep. Here's what Loxo's Basic plan costs at different team sizes:
| Team Size | Monthly Cost | Annual Cost | 3-Year Cost (with 5% increases) |
|---|---|---|---|
| 1 recruiter | $169 | $2,028 | $6,388 |
| 3 recruiters | $507 | $6,084 | $19,165 |
| 5 recruiters | $845 | $10,140 | $31,941 |
| 10 recruiters | $1,690 | $20,280 | $63,882 |
The three-year column matters because multiple Capterra reviewers report automatic 5% annual price increases baked into Loxo's contracts. One user specifically noted costs are "very expensive for what the platform delivers, with 5% increases every year and high integration costs." That escalator turns a $10,140 first-year investment into nearly $32,000 over three years for a five-person team.
What Hidden Costs Should You Watch For?
Loxo has six common cost traps beyond the published tier price: contact credit overages, integration fees, data migration, limited onboarding, cancellation friction, and a reported 5% annual price escalator. With 76% of HR leaders believing they'll fall behind without AI adoption within 12-24 months (Gartner, 2025), teams rush to commit without understanding these costs:
Contact reveal credits. Loxo's Professional plan includes 250 contact credits per user per month. Each email lookup or phone number reveal draws from this pool. High-volume recruiters burn through credits fast, and overage pricing isn't publicly disclosed - you'll find out at renewal.
Integration fees. Multiple G2 reviewers describe Loxo's integrations as "clunky and half-baked." Connecting Loxo to your existing HRIS, job boards, or communication tools often requires paid add-ons or custom development work that isn't included in the base tier.
Data migration. Moving candidate records from your current ATS into Loxo involves a one-time migration fee. The cost varies by data volume and complexity, but it's not covered under any standard plan.
Onboarding gaps. Capterra reviewers note "no 1:1 training" - group onboarding sessions are described as "rushed and confusing." Teams that need hands-on setup support may need to budget for third-party implementation consultants.
Cancellation friction. This is the cost most buyers don't anticipate. One Capterra reviewer documented sending 10+ follow-ups to cancel their account without receiving a response. Annual contracts are strongly encouraged, and exiting early can be difficult. Factor in the risk of paying for months you don't use.
The 5% annual escalator. Unlike platforms with fixed renewal rates, Loxo's reported 5% annual increase means your Year 3 costs are materially higher than Year 1. For a five-person team on the Basic plan, that escalator adds approximately $1,800 in additional costs over three years compared to flat pricing. It's not catastrophic, but it changes the ROI math - especially when cheaper alternatives don't increase rates annually.
The total impact of these hidden costs varies by team. A solo recruiter on the free plan may never encounter most of them. But an agency with five or more recruiters on the Professional tier should budget 15-25% above the quoted license fee to account for credits, integrations, and onboarding support. Always ask for an all-in annual quote before comparing Loxo against other recruiting software options.
What Do Loxo Users Say About Value for Money?
Loxo earns a 4.6 out of 5 on both G2 and Capterra, with 89% positive sentiment. But dig into the specifics and a pattern emerges: users praise the all-in-one concept but question whether the execution justifies the price.
What users like:
- Combined ATS + CRM reduces total tool count - less context-switching between platforms
- AI sourcing database (Loxo Source) covers a broad range of candidate profiles
- Intuitive interface that's easy to navigate for day-to-day recruiting tasks
- Regular product updates and feature additions
What users flag as problems:
- Email functionality issues that hinder candidate outreach
- Candidate data quality outside the U.S. is described as "inconsistent, with outdated profiles and incomplete contact information"
- Limited reporting customization "doesn't justify the high cost"
- Mobile app is "very basic" with limited functionality for recruiters in the field
The international data gap is worth noting if you hire globally. Teams sourcing across North America and Europe need reliable cross-border candidate data - and that's where Loxo's database reportedly falls short compared to platforms with verified global coverage.
For agencies evaluating Loxo as a recruitment CRM, the review pattern suggests the platform works better as an ATS than as a sourcing engine. The CRM and pipeline management features earn consistent praise, while the sourcing and outreach capabilities draw more mixed feedback - particularly at the price point.
Pin's AI scans 850M+ profiles with 100% coverage in North America and Europe - see how it compares.
How Does Loxo's Per-User Pricing Compare to Flat-Rate Models?
The per-user vs. flat-rate distinction is the single biggest factor in total cost of ownership for recruiting platforms. According to SHRM's 2025 benchmarking data, over half of organizations have recruiters managing about 20 requisitions each - which means most teams need multiple recruiters on any platform they adopt.
With per-user pricing like Loxo's, adding a sixth recruiter bumps your monthly bill by another $169. With flat-rate pricing, it costs nothing extra. That difference compounds:
| Scenario | Loxo Basic (per user) | Pin Professional (flat rate) | Annual Savings with Pin |
|---|---|---|---|
| 1 recruiter | $2,028/yr | $1,788/yr | $240 |
| 3 recruiters | $6,084/yr | $1,788/yr | $4,296 |
| 5 recruiters | $10,140/yr | $1,788/yr | $8,352 |
| 10 recruiters | $20,280/yr | $1,788/yr | $18,492 |
At three recruiters, the savings are already over $4,000 per year. At ten recruiters, you're looking at more than $18,000 in annual savings - money that could fund additional job board postings, employer branding, or simply more placements.
The flat-rate model also changes how teams grow. With per-user pricing, every new hire on the recruiting team triggers a budget conversation. Flat-rate platforms remove that friction entirely. You can bring on coordinators, sourcers, and account managers without watching the software bill climb. For agencies managing multiple clients from a single account, this distinction becomes even more pronounced.
And unlike Loxo's Basic plan, which doesn't include AI sourcing or automated outreach, Pin's $149/month Professional plan includes the full stack: AI sourcing across 850M+ profiles, multi-channel outreach (email, LinkedIn, SMS) with a 48% response rate, a shared team inbox, and automated interview scheduling. On Loxo, reaching feature parity requires the custom-priced Professional tier.
How Does Loxo Compare to Alternatives?
According to SHRM's State of AI in HR 2026 report, 39% of HR professionals now use AI in their HR functions, with recruiting being the most common application (27% of respondents). That means the alternative landscape is expanding fast. Here's how Loxo stacks up against six competitors on the metrics that matter most:
| Platform | Starting Price | Free Tier | Pricing Model | AI Sourcing | Outreach Automation |
|---|---|---|---|---|---|
| Pin | $100/mo | Yes (no credit card) | Flat monthly | 850M+ profiles | Email, LinkedIn, SMS |
| Loxo | $169/user/mo | Yes (1 user) | Per user/month | Loxo Source | Email, LinkedIn (Professional+) |
| Manatal | $15/user/mo | 14-day trial | Per user/month | Limited | Basic email |
| Zoho Recruit | $25/user/mo | Yes (1 active job) | Per user/month | No | Basic email |
| Workable | $149/mo | 15-day trial | Flat monthly | Limited | Basic email |
| Bullhorn | ~$99/user/mo | No | Per user/month | Add-on | Add-on ($750+/mo) |
| SmartRecruiters | $14,995/yr | Yes (SmartStart) | Annual contract | Add-on | Limited |
The critical difference is pricing model. Loxo charges per user, which means costs scale linearly with team size. A five-person team pays $845/month on Loxo's Basic plan. That same team pays $149/month on Pin's Professional plan - a flat rate that doesn't increase when you add recruiters. How significant is that difference? For context, the average U.S. cost per hire is now $4,700-$4,800 according to SHRM - so the $8,352 annual savings between Loxo and Pin at five users essentially funds almost two additional hires.
It's also worth comparing what's included at each price point. Loxo's Basic plan at $169/user doesn't include AI sourcing or outreach automation. Pin's Professional plan at $149/month (flat) includes AI sourcing across 850M+ profiles, multi-channel outreach, a shared team inbox, and interview scheduling. You'd need Loxo's custom-priced Professional tier to reach feature parity.
Which Loxo Alternative Fits Your Team?
Agencies needing sourcing plus outreach benefit most from flat-rate AI platforms, while ATS-only teams can meet their needs at $15-$25/user/month. According to SHRM's 2026 data, recruiting is the #1 AI use case in HR (27% of organizations), which means the alternatives keep expanding. Here's how each option fits:
For agencies that need sourcing + outreach + CRM: Pin combines AI sourcing across 850M+ profiles, multi-channel outreach (email, LinkedIn, SMS), and a shared team inbox in a single flat-rate plan. Pin users see a 48% response rate on automated outreach and fill positions in approximately two weeks. As Rich Rosen, Executive Recruiter at Cornerstone Search, puts it: "Absolutely money maker for recruiters... in 6 months I can directly attribute over $250K in revenue to Pin."
For budget-conscious teams that primarily need an ATS: Manatal at $15/user/month delivers solid ATS functionality with basic AI features. It's a good fit if your team doesn't need deep sourcing or multi-channel outreach - but you'll hit limitations quickly on candidate discovery.
For teams already on Salesforce: Bullhorn's Recruitment Cloud runs natively on Salesforce infrastructure, which matters if your agency already lives in that ecosystem. But expect $99-$315/user/month with add-ons for automation ($750+/month) - and no free tier to test before committing.
For enterprise-scale operations: SmartRecruiters starts at $14,995/year for its Essential plan and scales to $100,000+ annually. It's a fit for organizations with 500+ employees that need a full-scale ATS, but the price point puts it out of reach for most agencies and mid-market teams.
For teams that need ATS functionality without the extras: Zoho Recruit at $25/user/month covers core applicant tracking, workflow automation, and basic analytics. Its free forever plan (limited to one active job) gives you a risk-free starting point. The tradeoff: no AI sourcing, limited outreach capabilities, and weaker candidate discovery compared to dedicated recruiting platforms.
If you're evaluating Loxo primarily for its combined ATS and CRM capabilities, consider whether a flat-rate platform that includes AI sourcing and automated outreach would stretch your budget further. The recruitment agency CRM market has shifted heavily toward all-in-one platforms that don't charge per seat.
One pattern worth noting: several Loxo users on G2 specifically mention switching from Loxo to competitors because per-user costs became unsustainable as their teams grew. The all-in-one value proposition is real, but only if you can afford to scale with it. For agencies managing multiple client accounts, a flat-rate model avoids the awkward math of deciding which recruiters get software access and which ones don't.
What Should You Ask Before Signing a Loxo Contract?
There are six questions that protect recruiting teams before committing to a Loxo contract. Each one maps to a cost or friction point that actual users have flagged on review sites:
- What's the annual price escalation clause? Multiple users report 5% automatic increases. Ask for the specific escalation terms in writing and whether you can lock in a fixed rate for the contract duration.
- What happens when contact credits run out? The Professional plan includes 250 credits/user/month. Ask about overage pricing per credit and whether unused credits roll over to the next month.
- What does the cancellation process look like? Request the cancellation procedure in writing before signing. Ask for a named contact and documented timeline for processing cancellation requests.
- What's included in onboarding? The standard onboarding is group sessions. If your team needs dedicated setup support, confirm whether 1:1 training is available and at what cost.
- Which integrations are included vs. paid add-ons? Loxo's integration ecosystem varies by tier. Get a written list of included integrations for your plan before you commit, especially if you need HRIS or ATS connections.
- What's the total first-year cost including all add-ons? Ask for an itemized quote that includes base licensing, credits, integrations, data migration, and any setup fees. Compare that total against flat-rate alternatives where the full feature set is included.
Is Loxo Worth the Price?
Loxo delivers a legitimate all-in-one recruiting platform. The combined ATS, CRM, and sourcing database in a single login saves context-switching time. For solo recruiters, the free tier is a real entry point with no credit card required. The platform's 4.6-star ratings on both G2 and Capterra confirm that it works well for its core use case.
But the value calculation changes as your team grows. At $169/user/month, a five-person agency pays more than $10,000 per year on the Basic plan alone - and still doesn't get AI sourcing, automated outreach, or client portals (those require the custom-priced Professional tier). Layer on 5% annual increases and unclear credit overage costs, and the three-year total cost of ownership can surprise teams that didn't model it upfront.
The ATS vs CRM decision is also worth considering. If you primarily need a recruiting CRM with basic ATS capabilities, Loxo's Basic plan covers that ground. But if you need AI-powered sourcing, outreach automation, and scheduling in one platform, you're looking at Loxo's Professional tier with custom pricing - or a flat-rate alternative that bundles everything from the start.
Recruiting AI adoption is accelerating. SHRM's 2026 data shows 27% of HR teams already use AI specifically for recruiting - the single largest AI application in HR. That shift means more alternatives are entering the market with competitive pricing and stronger AI capabilities. Before locking into an annual Loxo contract, run the math on flat-rate platforms that include sourcing and outreach in the base price.
For a deeper look at how AI recruiting platforms compare across features, pricing, and sourcing depth, see our complete guide to the best AI recruiting tools in 2026.
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Frequently Asked Questions
How much does Loxo cost per month?
Loxo's Basic plan costs $169 per user per month at the published rate. A free tier is available for one user. The Professional and Enterprise plans require custom quotes from Loxo's sales team. Annual billing may reduce the Basic rate by 10-20%, with some third-party sources reporting rates as low as $109/user/month with annual commitments.
Does Loxo have a free plan?
Yes. Loxo offers a free tier that includes ATS, Recruiting CRM, a Chrome extension, and unlimited jobs. The catch: it's limited to one user. You also get a 7-day trial of Professional features. After that, any team collaboration requires upgrading to the $169/user/month Basic plan or higher.
What is a more affordable alternative to Loxo for recruiting agencies?
Pin offers a flat-rate Professional plan at $149/month (annual billing) that covers an entire team - not per user. That includes AI sourcing across 850M+ candidate profiles, multi-channel outreach with a 48% response rate, and interview scheduling. For a five-person team, Pin costs $149/month versus Loxo's $845/month on the Basic plan.
Does Loxo charge extra for contact information lookups?
The Professional plan includes 250 contact credits per user per month for email and phone lookups. The Basic plan doesn't include Loxo Source or contact credits - those features require upgrading. Overage pricing beyond the included credits isn't publicly disclosed, so teams with high-volume sourcing needs should clarify costs during the sales process.
Can you cancel a Loxo subscription easily?
Multiple Capterra reviewers report difficulty canceling Loxo subscriptions. One user documented sending 10+ follow-up messages without receiving a response to their cancellation request. Loxo encourages annual contracts, and exiting mid-contract may involve early termination fees. Ask about cancellation terms in writing before signing.
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