Email · LinkedIn · SMS

Automated candidate outreach across email, LinkedIn, and SMS. Outreach that sounds like you wrote it.

Pin drafts a personal email to every candidate — referencing their work, their company, their trajectory. Sends on email, LinkedIn, and SMS. Follows up for you. Hands back only the replies worth reading.

Sequence · Staff Eng sourcing MC Maya Chen · Staff Eng at Notion AI drafting
Day 1 Email
Queued
Subject
Saw your PR on Notion's sync engine
Day 3 LinkedIn
Queued
Subject
Connection + short note
Day 6 SMS
Queued
Subject
Text · opt-in only
Any reply pauses the sequence & routes to your inbox
5× industry reply rate Zero templates SOC 2 Type 2 10,000+ users
Free tier · No credit card required
What is automated outreach

Personal at machine scale. Not the other way around.

Most "automated outreach" is a merge tag with ambition. Pin reads each candidate's profile, references the actual work, and writes in your voice — then sends across email, LinkedIn, and SMS on the cadence that maps to how recruiters who answer actually reply.

Read the guide
Template spray
"Hi {{first_name}}, saw you're a {{title}}…"
  • Sends the same message 800 times
  • Average reply rate: 3%
  • Tagged as spam by inbox providers
Pin outreach
"Saw your PR #2841 on Notion's sync engine…"
  • Personalized from profile signals
  • Average reply rate: 15%
  • Delivered via warm sending infra
Personalization

Six things Pin notices that a template can't.

A merge tag fills in a first name. Pin fills in the reason you're actually writing — the PR they shipped, the paper they co-authored, the company they left six months ago.

01
Reads the profile
Pin ingests the full candidate context — resume, GitHub, publications, company trajectory — and picks the signal most worth mentioning.
02
Three channels, one brain
Email, LinkedIn InMail, and SMS stay in sync. Reply on one, the other two go silent. No double-touching, ever.
03
Adaptive sequences
Step 2 depends on what happened in step 1 — an open without a click gets a different follow-up than radio silence.
04
Sends at the right hour
Pin learns when each candidate actually opens email and lands messages in their local morning window, not yours.
05
Your voice, not ours
Pin calibrates on five sample messages from your sent folder. Everything it drafts reads like a natural extension of your tone.
06
Reply tone matching
Candidate replied warmly? Follow-up is warm. Curt? Pin mirrors the register. No one is misread twice.
The template trap

Candidates can smell a mail merge from three lines in.

The bar for a reply keeps rising. Generic subject lines, boilerplate openers, and "I hope this finds you well" are hitting spam folders and human blind spots at the same rate.

The template era

Merge-tag templates

Subject: Quick question for a {{title}}

Hi {{first_name}},

I hope this email finds you well. I came across
your profile and was impressed by your experience
at {{company}}. We have an exciting opportunity
that I believe would be a great fit.

Would you be open to a quick 15-minute chat?

Best,
{{sender_first_name}}
  • 3% reply rate · 2% interview rate
  • One bad send flags the whole domain
  • Candidates recognize it in 3 seconds
The Pin way
Default

Per-candidate drafts

Subject: Saw your PR on Notion's sync engine Hi Maya, Read through #2841 last night. The way you untangled the CRDT convergence bug is exactly the kind of systems work Trellis is hiring for. Would love 20 minutes to tell you what we're building — no pressure if the timing's off. Best, James
  • 15% reply rate · 9% interview rate
  • Every message written from real signals
  • Reads like you sent it, because you would have
How it works

A sequence, not a blast.

Pin sends the right message on the right channel at the right time — and adapts to what the candidate does between steps.

Day 1
Email warm intro
Saw your PR on Notion's sync engine — Hi Maya — read through #2841 last night. The way you untangled the CRDT convergence bug…
Queued
Day 3
LinkedIn light nudge
Connection + short note — Hey Maya — following up the email with a quick LinkedIn note in case it got buried…
Queued
Day 6
Email conditional follow-up
Last nudge — no pressure either way — No reply expected here — wanted to leave the door open. If the timing isn't right, happy to circle back in Q3…
Queued
Day 9
SMS only if opens > 0
Optional text — Hey Maya, James from Trellis. I emailed about the staff eng role — any interest in a short call?
Queued
Any reply at any step pauses the sequence automatically and routes the thread back to you, with the candidate's context on one screen.
Deliverability

Replies you read. Deliverability you don't think about.

Pin runs its own sending infrastructure — warmed domains, SPF/DKIM/DMARC handled, inbox rotation, send-time learning. You write one message, Pin figures out how to land it.

Industry reply rate
97.8%
Inbox deliverability
12 hrs
Per recruiter / week saved
15%
Median reply rate
on Pin-sent sequences — vs. an industry average of 3% for templated cold outreach.
Email · LinkedIn · SMS — all tracked, all deduped
Trust & compliance

Every message Pin sends is signed, logged, and reviewable.

Four places where a careless outreach tool leaks trust. Here's what Pin does at each one.

mail.pin.com — New message
01 From james@trellis.com
03 To maya@example.com
Subject Saw your PR on Notion's sync engine
02
Hi Maya — read through #2841 last night. The way you untangled the CRDT convergence bug is exactly the kind of systems work Trellis is hiring for. Worth a 20-minute chat?
Best,
James
04 You received this because James researched your work. Unsubscribe · Never hear from Trellis
  1. 01
    From address
    Sent from your domain. SPF · DKIM · DMARC aligned. SOC 2 Type 2 audited.
  2. 02
    Draft
    Human approval required before bulk queues send. Every edit is logged.
  3. 03
    Recipient
    Suppression list + GDPR lawful-basis checked on every send.
  4. 04
    Unsubscribe
    Honored across Email · LinkedIn · SMS within 10 minutes, forever.
  5. SOC 2 Type 2 GDPR CAN-SPAM ISO 27001

Teams that switched to AI outreach

Pin holds a 4.8/5 average rating across 27 verified customer reviews on G2.

Advisor at Syelo
Ben Caggia

"I haven't been this energized about a recruiting tool in years."

Ben Caggia

Advisor at Syelo

Head of People & Talent at Flip CX
Miles Randle

"Pin made it possible for us to focus on the people side of things!"

Miles Randle

Head of People & Talent at Flip CX

CEO & Co-founder at Range
Fahad Hassan

"The speed and accuracy were unmatched."

Fahad Hassan

CEO & Co-founder at Range

Pricing

Simple pricing. Start free. Cancel anytime.

Solo
$99 / month, billed annually only on annual billing
For individual recruiters getting started.
  • Single seat · solo recruiters
  • Unlimited job positions
  • 500 contact lookup credits
  • AI sourcing & agents included
  • Multi-channel outreach sequences
Business
$249 $299 / month, per user, billed annually
For growing recruiting orgs with custom workflows.
  • Everything in Professional
  • 1,500 credits per seat / month
  • Premium ATS integrations
  • SOC 2 compliance docs
  • Priority support & onboarding
Frequently asked

Automated Outreach FAQ

Need more information?

Talk to a specialist

How does automated candidate outreach work?

Pin generates personalized messages for each candidate based on their profile and the role requirements. Messages are sent across email, LinkedIn, and SMS as a multi-step sequence with intelligent follow-up timing. All responses arrive in a unified inbox.

Is the outreach actually personalized?

Yes. Pin's AI reads each candidate's profile and writes messages that reference their specific skills, experience, and relevant background. This is not a mail merge with {first_name} tokens — each message is unique to the candidate.

What channels does automated recruiting outreach support?

Pin runs multi-channel outreach sequences across email, LinkedIn connection requests, InMail, and SMS. Each sequence is a coordinated campaign with intelligent follow-up timing — not just a batch send. All replies from every channel land in one unified inbox so nothing gets lost.

How does Pin's outreach compare to recruiter email automation tools?

Basic recruiter email automation tools send templated blasts to a list. Pin generates unique messages for each candidate using AI, runs sequences across multiple channels (not just email), and connects directly to your sourcing pipeline. Candidates sourced by Pin flow straight into outreach — no exporting CSVs or switching tools.

Can recruiting agencies use automated outreach for multiple clients?

Yes. Pin manages outreach campaigns across multiple clients and roles simultaneously with separate pipelines and clear visibility into each engagement. Agencies use this to scale recruiting automation without adding headcount — most report doubling placements per recruiter.

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